How Apple RCS Support in 2024 Will Impact Businesses

by | Nov 17, 2023

Apple has always taken the ‘walled garden’ approach to keeping their users separate from their competitors. That has meant strict app store control, exclusive services, and iMessage texting that only protects people on Apple devices. Even Android called them out on it earlier this year. That’s why it’s come as both a relief and a surprise that Apple RCS support will be coming in 2024. Whether it’s been pressure from customers, global lawmakers, or a change in company strategy, they’ve been slowly changing their tune.

This is viewed as a major step forward for interacting with Android users. With 69% of users communicating via SMS messages, it’s been the only way for the two user bases to exchange texts. Since SMS is non-encrypted, it’s vulnerable to many cybersecurity threats. With Apple RCS support, text messages would be better encrypted between devices, allowing more users to move away from SMS. It also brings quality-of-life changes to messaging between ecosystems, creating a more unified communication experience.

What Is Rich Communication Services (RCS)?

RCS, or Rich Communication Services, is an advanced messaging protocol designed to enhance traditional SMS text messaging with a range of modern features. It’s a step up from standard texting, offering capabilities like high-resolution photo and video sharing, group chats, video calls, and read receipts. RCS aims to bring the features we expect from apps like WhatsApp or Facebook Messenger directly into the texting experience on mobile phones. This protocol works across different devices and carriers, providing a more unified messaging experience regardless of the user’s choice of smartphone or network.

SMS vs. RCS vs. iMessage: Understanding the Difference on iPhones

As Apple plans to introduce RCS to iPhones in 2024, it’s insightful to compare it with traditional SMS and iMessage, Apple’s current messaging service. Here’s a detailed comparison of these three messaging formats:

Message Content:

  • SMS: Supports only plain text; no support for high-resolution images or videos within the message.
  • RCS: Allows rich media content, including high-resolution images, videos, and GIFs.
  • iMessage: It also supports rich media and additional features like Animoji and Memoji.

Message Length and Quality:

  • SMS: Limited to 160 characters; low-quality image and video transmission.
  • RCS: Extended character limit; supports higher-quality image and video sharing.
  • iMessage: No practical character limit; maintains high quality for media sharing.

Group Messaging and Chat Features:

  • SMS: Basic group messaging with limited functionality.
  • RCS: Enhanced group chat capabilities, similar to modern messaging apps.
  • iMessage: Offers advanced group chat features, including mentions and inline replies.

Read Receipts and Typing Indicators:

  • SMS: Lacks read receipts and typing indicators.
  • RCS: Includes read receipts and typing indicators.
  • iMessage: It also provides read receipts and typing indicators, plus customizable settings.

Cross-Platform Compatibility:

  • SMS: Universally compatible with all types of devices.
  • RCS: Aims for broad compatibility but requires carrier and manufacturer support.
  • iMessage: Exclusive to Apple devices.

Security and Privacy:

  • SMS: Basic security; messages are not encrypted end-to-end.
  • RCS: Universal end-to-end encryption that will be integrated in partnership with GSMA.
  • iMessage: Offers end-to-end encryption and higher content security control.

File Sharing and Interactive Features:

  • SMS: Does not support direct file-sharing or interactive elements.
  • RCS: Supports file sharing and interactive messages like suggested replies.
  • iMessage: Allows file sharing and various interactive features, including Apple Pay and app integrations.

For iPhone users, the transition to RCS represents a significant improvement over SMS when interacting with non-iPhone users. While RCS brings certain iMessage-like features to cross-platform communications, iMessage continues to offer a more comprehensive, secure, and integrated messaging experience within the Apple ecosystem.

The Impact of Apple RCS Support on iPhone Users

Adding Apple RCS support will improve how iPhone users communicate with Android users. Currently, iPhone messaging features like read receipts, high-quality media sharing, and group chats are limited to iMessage interactions with other Apple devices. With RCS, these advanced messaging capabilities will extend to texts sent to Android users, bridging the gap between the two platforms. That means a more consistent and feature-rich messaging experience for iPhone users, regardless of the recipient’s device.

In a mixed-device business environment, it will also allow improved interactions such as workgroup chats or when communicating with customers and clients. Apple has always been committed to offering its users a secure and reliable texting experience. However, with Android having 70% of the global market share, communication between the two ecosystems is common. Adding RCS support and moving away from SMS will make for a better experience for everyone.

Apple RCS Support Makes BYOD More Flexible

Having Apple RCS support could significantly enhance the Bring Your Own Device (BYOD) initiative for businesses. RCS, a modern upgrade to traditional SMS, offers advanced messaging features like high-resolution media sharing, read receipts, and improved group chats. These features are valuable in a business context, where clear and efficient communication across different platforms is crucial.

Integrating RCS into Apple devices would bridge the communication gap between iOS and Android users, offering a more cohesive experience. That can reduce reliance on third-party messaging apps, streamlining communication processes within an organization. Furthermore, RCS integration could improve security and compliance, as RCS protocols are more secure than standard SMS.

In summary, RCS support on Apple devices could make BYOD more appealing in business environments. It offers a seamless, secure communication platform that gives users more flexibility on the type of device they use. That can enhance both employee satisfaction and overall productivity.

The Future of iPhone Messaging: Anticipating RCS in 2024

As we look towards 2024, the introduction of Rich Communication Services (RCS) support on iPhones brings a new era in mobile communication. This move by Apple is not just a technological upgrade; it represents a significant shift in their stance on other devices. By embracing RCS, Apple is lowering one of the barriers between iPhone and Android users, making interactions more seamless.

For businesses, this means more streamlined communication with customers and colleagues, regardless of their device. Individual users can look forward to a more connected, flexible, and secure messaging environment than SMS. iMessage will also continue to be a great and secure option when texting between iPhones. As Apple makes gradual changes like this, they’re steadily improving the cross-device experience for all mobile devices.

Get IT Support